I'm Cameron Abbott, founder of Make Good Great. My background isn't a straight line - it runs through hospitality operations, wine and tourism marketing, and international FMCG brand management. That breadth is what makes the work here different. I understand how the businesses I work with actually operate, not just how they present themselves.
I spent several years in senior food and beverage roles across the Hunter Valley, at Crowne Plaza and a luxury retreat under the Minor Hotels Group. Managing front-of-house teams, venue operations, and the service standards that make or break a guest's experience. Those years taught me something a marketing career rarely does: how big the gap between brand promise and operational reality can be, and what it actually takes to close it.
From there I moved into marketing at Margan Wines and Restaurant, an award-winning Hunter Valley winery and restaurant with a strong tourism and direct-to-consumer offer. I ran the full marketing function: brand, campaigns, digital, email, content, media, events, and a complete website and CRM rebuild. The property took out Gold at the 2023 NSW Tourism Awards and Bronze at the 2023 Australian Tourism Awards. When you're the whole marketing team, you get good at knowing what actually matters fast.